Arriva Amwaj

BRIEF & TARGET AUDIENCE
To develop a brand identity, campaign & website focusing on families & couples wanting to escape the hustle & bustle of city life to the comfort and serenity of a modern seaside development.

 

RATIONALE
The architecture of the development played a big part in the construction of this logo. The large red structure in the building’s design ended up being the element that locked the logo up. The extended “V” represents a tick conveying its positivity and that Ariva is the right choice. “Live the Amwaj way” became the campaign tag line as I wanted to show how living in Amwaj makes you feel. With regard to the imagery, I consciously avoided using posed shots as I wanted a real genuine feel, something that people could visualise themselves in, making them want to experience the Amwaj way of living even more!