BAE Pitch 2017

BRIEF
The Bahrain Award for Entrepreneurship celebrates entrepreneurial spirit and inspires innovation across all sectors to highlight the success and outstanding performance of entrepreneurs in the Kingdom of Bahrain.

 

RATIONALE
Using the fractals in the BAE logo I wanted to give it an evolutionary 3-dimensional look and feel from the previous 2 years. The hummingbird is an industrious hard working bird so is representative of the perseverance it takes to become an entrepreneur. This paired with the campaign line “giving ideas flight” clearly communicated a positive inspirational message around the BAE brans and the award season.