BFC Brand Ambassador

BRIEF
BFC wanted to stand out from their competitors & were feeling that many of their adverts lacked the personality & warmth of some of their competitors. We therefore needed some sort of mechanism or message that would appeal to their target market & not seem too repetitive.

 

RATIONALE
With BFC featuring a bulls head in the logo, we all strongly agreed that a bull mascot would be the way forward. Coming up with the initial design ideas around bob was incredibly fun. Watching bob come to life through initial sketches to full 3D rendering and animation was incredibly rewarding to see. Bob has brought a heart to the brand, a warmth that people have related to! He is your BFC buddy, someone who will help with your transactions, someone you can trust in and will always guarantee you get the best rates on your foreign currency and remittance needs.