Homebase is a British home improvement retailer and garden centre, with over 320 stores across the UK and Republic of Ireland. The company is part of the home retail group, together with Argos.


I was Lead Creative for the Homebase account for over 4 years where I worked on 2 to 3 brochures at a time, continually moving artwork and creative forward I worked very closely with the internal Creative Director at Homebase. Brochures were broken down into sections so one week I could be working on the range pages for Kitchens brochure and the next working on the “How To” pages in the Bathrooms brochure. Excel spreadsheets were used on a weekly basis to help generate pagination. Many shoots started with me and the Art Director or Illustrator explaining how we wanted certain room sets. Watching it all come together in a team was always very satisfying and the client was always pleased with the result as sales increased year on year.