Homebase

PROJECT
Homebase is a British home improvement retailer and garden centre, with over 320 stores across the UK and Republic of Ireland. The company is part of the home retail group, together with Argos.

 

RATIONALE
I was Lead Creative for the Homebase account for over 4 years where I worked on 2 to 3 brochures at a time, continually moving artwork and creative forward I worked very closely with the internal Creative Director at Homebase. Brochures were broken down into sections so one week I could be working on the range pages for Kitchens brochure and the next working on the “How To” pages in the Bathrooms brochure. Excel spreadsheets were used on a weekly basis to help generate pagination. Many shoots started with me and the Art Director or Illustrator explaining how we wanted certain room sets. Watching it all come together in a team was always very satisfying and the client was always pleased with the result as sales increased year on year.