Redfoot

BACKGROUND
Redfoot believes that feet deserve a little happiness so designs shoes that are drop dead gorgeous on the outside, comfortable, practical and kind on the inside.

 

MY ROLE
As the Lead Creative on the account, I was in charge of the design and flow of the brochure, creating the graphics pack, designing display stands and their exhibition stand. This was a very visual brand so made sure it was brought through in the design by not just focusing on the shoes, but by inspirational imagery that represents an emotion or lifestyle.