Zohoor Alreef

BACKGROUND
Zohoor alreef is a Saudi based body care and perfume retailer with over 200 stores in Saudi Arabia and around the Gulf.

 

MY ROLE
When working on Zahoor Alreef I was involved in designing shelf edges, campaign roll-outs, package design, gift vouchers and internal signage. This was a great client to work with but was challenging at times because people were not to be featured in any of their advertising due to their Islamic beliefs. This resulted in many of their advertisements containing images of fruits and flowers as we needed to make it visually pleasing and enticing for the customer.