Sunspel needed to migrate their current M1 site to M2. One of the goals was to improve the checkout journey as it currently took over 5+ steps to transact and look at how we could improve the mobile UX.


I looked at taking full advantage of Magento 2s capabilities whilst combining Sunspel’s provided designs with the GENE framework. A framework that practices some of the best UX practices around such as a better filter system, more flexible PDPs, a more intelligent search functionality, a smoother checkout experience, category carousels, and a better responsive UX and UI.