The Good Food Providers – TGFP

To develop a brand identity for a company that prides themselves on selling wholesome, delicious foods whilst only using the finest natural ingredients.


When designing the logo I wanted to keep in mind the healthy, homemade aspect of the brand. I didn’t want to design a logo that was too busy or full of pictures so decided to make it more typographic with the letter ‘I’ being replaced with the fork graphic. I took two routes on how the packaging and logo placement could work. The first route being a more contemporary route and the second featuring images. The illustrations were added as I wanted to develop a contrast between the free-flowing watercolour style against the boldness of the logo.